How To Build A Press List
Passion, Persistence & Expertise
As you embark on your PR journey, there are a few essentials you must have to ensure success. One of the most important tools you must have is a smart press list. To compile an excellent and practical press list, there are a few things you must think about.
Why Do You Need a Press List?
The answer to this question might seem obvious, but it’s actually more multifaceted than you might imagine. In today’s world, everyone is so connected and informed about a variety of different issues and events. Despite everyone being so interconnected, establishing a link with these individuals can be quite difficult. Without going through the right channels, it can be next to impossible to reach a large audience. The press, however, is that direct link between you and your audience. By placing yourself in the press, you will again access to the ever-growing network that exists in the world outside of your immediate social network. If placed properly in the press, you’re audience can grow exponentially.
Who and What Is Your Target Audience?
Who is the audience for your message is an important and significant part of your press list. Without understanding who and what your target audience is, it can be very difficult to build a following and establish yourself in your particular field. The reason this particular piece is so important is because it will help you figure out where to direct your focus. For instance, if you were DC’s youngest (and most talented!), electronic rock band, you’re target audience might be teenagers and young adults who listen to electronic rock and similar genres. With that in mind, you’ll want to seek out outlets that have that following. You’ll want to seek out press placements in teen or music magazines and other similar outlets. Granted, being on Fox News in the middle of the day might be a great feat, but if your target audience isn’t watching, what’s the point? Being able to hone in on your audience, capture and maintain their attention are the goals of public relations and, more specifically, a press list.
Last, But Certainly Not Least…
There are always a few logistical aspects to these processes. You must think about the geographic area when building press lists. If you’re touring in and around Baltimore, find news outlets that cover that area. As mentioned before, it’s great if you’re in the press in California, but when promoting for an event, you want to make sure that you’re target audience (in this case, the audience in a particular area) sees your message.
Also, remember the world of press and media is much larger than you think. Today, people are accessing their news from more than big television networks. Blogs, independent news outlets, and radio are also big sources of information for the masses of today. Seek out media sources in places that you might not normally. The bigger and broader your network, the more potential you have to gain a larger audience.
And always remember, the team at Massey Media will build your press list, if needed. Massey Media puts together the perfect package for your public relations needs. We have the passion, persistence and expertise to make your dream into a reality!
- Hilary
Tags: how to build a press list, massey media, media activism, press list, sarah massey
