Lacy MacAuley helps bring Sacred DC to life
This past weekend, DC saw its first annual Sacred DC, a festival for healing, arts, and activism. Massey Media’s Lacy MacAuley was intimately involved in the planning and media outreach for the festival. The organizers wanted to provide a space for dialogue and strategizing about environmental and social injustices. Held on the summer Solstice at Malcolm X Park in downtown DC, the festival was an opportunity for local residents and youth to connect while attending workshops on yoga, meditation, mural painting, and urban gardening, to name just a few.
Lacy worked closely with the co-visionaries of the project, Graciela Lopez and Zainabu Dance, to craft a media strategy that could speak authentically about the spirit of the festival. She met weekly with organizers to make sure that everyone’s ideas and voices were heard and that everyone was familiar with the “talking points,” and she coordinated the pitch calls to press and bloggers. The press release she drafted went out to local media multiple times, creating a drumbeat, and pitch calls soon followed. Zainabu and Lacy secured a press hit with WPFW’s “From the Vault.” Soon after, the Washington Examiner called. The reporter was on a tight deadline, so Lacy gave him an interview using the media messages they’d crafted.
Lacy also aggressively pitched the Washington Post, who sent a reporter and covered the story. Even as she was emceeing on the main stage, Lacy was called upon to facilitate his interview. NBC also showed up early in the day. In addition, Lacy made sure to coordinate photographic coverage of the event to offer to the press and funders of the event.
Massey Media brings this same level of attention to detail to all our clients. If you’d like to see your progressive event or cause in media, let Massey Media show you how!
- Janaki Spickard-Keeler
