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Art Makes Headlines – Know Your Audience

Making headlines can unlock the doors to recognition and sales for artists. But how do you start? Artists who want to get press and attention focus on populating our openings and garnering reviews.

Submissive Heartthrob by Brad Ulreich

Submissive Heartthrob by Brad Ulreich

The press list for a DC artist with a local event should include the Washington Post Going Out Guide, Washington City Paper calendar, Art Beat at WAMU, and popular blogs like FreeinDCBlog and websites like BrightestYoungThings. These are key to getting the word out and getting seen here in DC. A coveted review in the Washington Post will bring you new fans, but that slot is highly competitive.

read it all here in Sarah Massey’s column for the Pink Line Project.

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Massey Media’s Blog

Own the Press was founded on the belief that news makes things happen, and you can make your own news. The big vision is that the world needs more good news to create positive change. Own the Press has three purposes:  
1. To give you the tools to makes your own news.  
2. To give you examples of good journalism.
3. To bring you good news.

You will find articles on how to own the press (tactics) in the Massey Media Toolkit.  We have organized examples of using these tactics under five rubrics.
1. Be Seen demonstrates the necessity and power of the visual.
2. Make Headlines is how to create news.
3. Place Opinions is an important, but often overlooked, way of owning the press.
4. Create Buzz Online illustrates the many ways to grow your audience.  
4.Tell Your Story is really the first and most basic skill you need to own the press.

We are glad that you have joined us in this endeavor. Together, we can change the world, one headline at a time.

Have an idea for a post? Please email us info(at)massey-media.com. THANKS!

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